In that picture it's just paint, no flares or anything. It's just a bedliner coating. You can get something similar at the local auto zone.

 

Ahhhhh............

I wondered how he got that to look so nice.

Ok, hmmmm, I'm not sure I want to go that route. Mine is a 2000 Blazer, but it has the Trailblazer leather package and has the Trailblazer logo all over it. I'm not quite sure I want to give up my logo's just yet.

I may try to figure out a different path